Brand Identity
Cars that Drive Us
Storyline
In this project I created a modern eye catching brand identity for a potential technology conference that would take place at the Computer History Museum in Mountain View, California.
The objective of this project was to create an integrated branding program for a technology conference on the topic of my choice, Autonomous Transportation.
Hypothetically, this technology conference takes place in the future–roughly 20 years from now (2040). I went with a clever yet simple title for the conference, “Cars that Drive Us”.
Initial Poster Sketches
The project began with brainstorming for the look and feel of the Poster which would essentially drive (no pun intended) the cohesive brand program.
Brand Identity
After numerous poster iterations, it was time to lock down the brand identity which consisted of choosing a visual language, color scheme and utilization of typography.
Final Poster
The final poster illustrates a futuristic feel with the use of some playful typography that would then become the staple of this technology conference.
Animated GIF
Bringing the Poster to Life!
Brand Applications
ID Badge & Tote Bag
Initial Sign Sketches
After locking down the brand identity, it was time to conceputalize a sign that would essentially be “selfie worthy”. After numerous iterations, sketches and physical mockups: I ended up going with a three-dimensional typographic sign made out of semi-reflective steel.
Final Indoor/Outdoor Sign
Used Fusion 360 for the 3D render of this final sign.
Tools: Adobe Illustrator / Adobe Photoshop / Adobe After Effects / Fusion 360
Role: Multidisciplinary Designer
Final Deliverables: Brand Identity, Poster, Animated Poster, Indoor/Outdoor Sign, Tote Bag and ID Badges