Point of Purchase Site
Flo: Mother Nature’s Gift, Period.
What is Flo?
Flo is a point of purchase kiosk revolving around Women’s Health, with an emphasis on menstruation education, products and philanthropy driven by the global issue of period poverty. Flo is a brand with a philanthropic twist. Flo offers monthly subscription boxes containing everything from tampons, pads to heating pads to help relieve pain. For every months purchase, flo donates menstrual products and hygiene kits to females who lack these resources.
The name for the kiosk is flo: mother nature’s gift, period. Menstruation is not always seen in a positive light, yet flo aims to end the stigma and focuses in on creating a brand that views periods as a “monthly gift” that should be experienced with dignity.
The logotype is visually inspired by the menstruation cycle. The emphasis is on the flow with the element of the droplet, but also to the pronunciation of the word itself.
The brand elements consist of the droplet, female symbol, product icons, flowy/curvy lines, and a friendly lively pattern derived from the logotype.
initial sketches and initial floorpan
Final Floorplan (10 by 20 feet)
elevation views
POP products + services
• access to essential menstrual products
• hygiene education, menstrual education, period poverty information
• subscription box , one time purchase , and monthly donation/subscription sign ups
Tools : Adobe Illustrator / Adobe Photoshop / Autodesk Fusion 360
Role: Visual Designer
Final Deliverables: 3D rendered POP site + Product package